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A to Z of Trademark Technical Terms

September 16, 2025

A

  • Absolute Grounds of Refusal – Reasons under which a trademark cannot be registered (e.g., lack of distinctiveness, descriptiveness).

  • Assignment – Transfer of ownership of a trademark from one party to another.

B

  • Brand Name – The name under which a product or service is marketed; often protected as a trademark.

  • Bona Fide Use – Genuine use of a trademark in the course of trade, necessary for maintaining registration.

C

  • Certification Mark – A mark used to certify the quality, origin, or standard of goods/services (e.g., ISI, Agmark).

  • Collective Mark – A mark used by members of an association to indicate membership or origin (e.g., CA for Chartered Accountants).

  • Counter-Statement – A reply filed by the trademark applicant if their application is opposed.

D

  • Deceptively Similar – A mark so similar to an existing one that it may confuse consumers.

  • Descriptive Mark – A trademark that describes the product’s quality, features, or characteristics.

E

  • Examination Report – Report issued by the Registrar pointing out objections (if any) after examining a trademark application.

  • Evidence Affidavit – Documents and statements filed during opposition or rectification proceedings.

F

  • Fanciful Mark – A completely invented or coined term with no prior meaning, offering the strongest protection (e.g., Google).

G

  • Generic Mark – A common term that cannot function as a trademark (e.g., “Milk” for dairy products).

  • Geographical Indication (GI) – A mark identifying goods originating from a specific location, carrying unique qualities (e.g., Darjeeling Tea).

H

  • Hearing – A proceeding before the Registrar where parties argue their case in opposition or objection matters.

I

  • Infringement – Unauthorized use of a registered trademark leading to consumer confusion.

  • Intellectual Property Appellate Board (IPAB) – Earlier tribunal for trademark appeals (now functions shifted to High Courts in India).

J

  • Joint Ownership – When two or more parties jointly own a trademark.

  • Jurisdiction – Legal authority of a court or registrar to handle trademark matters.

K

  • Knowledge of Prior Use – Awareness of an earlier mark, which impacts good faith in filing a new trademark.

L

  • Licensing – Permission given by the trademark owner to another party to use the mark under agreed terms.

  • Likelihood of Confusion – A test to see if consumers might confuse two similar trademarks.

M

  • Madrid Protocol – An international system allowing trademark protection in multiple countries through one application.

  • Misrepresentation – False use of a mark that misleads consumers about the origin of goods/services.

N

  • Notice of Opposition – A legal filing by a third party to oppose registration of a published trademark.

O

  • Opposition Proceedings – The process initiated when someone objects to a trademark’s registration.

  • Objection – Issues raised by the Registrar during examination.

P

  • Passing Off – A common law remedy to protect unregistered trademarks from misrepresentation.

  • Prior User – A person/business that has been using the mark earlier than the applicant, having stronger rights.

Q

  • Quality Control Clause – A condition in licensing agreements ensuring the licensee maintains product/service standards.

R

  • Rectification – Process of correcting or canceling a wrongly registered trademark.

  • Renewal – Extending the validity of a registered trademark beyond its initial 10 years.

S

  • Service Mark – Trademark used for services rather than goods (e.g., FedEx, Airbnb).

  • Shape Mark – A mark where the shape of the product itself serves as the trademark (e.g., Coca-Cola bottle).

  • Sound Mark – A mark identified by a unique sound (e.g., Nokia tune).

  • Suggestive Mark – A mark that hints at qualities of the goods/services but requires imagination (e.g., Netflix).

T

  • Trade Dress – The overall look and feel of a product or packaging (e.g., Apple store design).

  • Transborder Reputation – Recognition of a trademark across borders, even without actual business presence in that region.

U

  • Unconventional Marks – Non-traditional trademarks such as color, sound, smell, or motion marks.

  • Use in Commerce – Actual commercial use of the mark in business, required for enforcement.

V

  • Voluntary Disclaimer – A statement made during registration that the applicant does not claim exclusive rights over descriptive elements.

W

  • Well-Known Mark – A mark recognized by the public at large, even without registration in every class (e.g., Rolex, Google).

  • Word Mark – A trademark protecting text/words, irrespective of font or style.

X

  • X-Factor in Distinctiveness – The unique quality that makes a mark inherently distinctive and registrable.

Y

  • Yielding Rights – When an owner voluntarily surrenders rights over a trademark.

Z

  • Zero Distinctiveness – When a trademark is generic or descriptive to the extent that it cannot be registered.

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